Profit strategy for business owners

Find the profit already inside your business.

Small improvements in the right areas can compound into stronger profitability, without simply chasing more revenue.

Takes about two minutes. No phone number required.

The power of compounding

Twelve small improvements can beat one big one.

We use the power of compounding to create exponential results by stacking multiple small improvements across a business's existing strategies. Compare making one 12% improvement to making twelve 1% improvements across different business drivers.

The same starting business
Annual revenue$1,000,000
Gross profit margin50%
Net profit margin10%
Current annual profit$100,000
One large move

One 12% improvement

A single change in one area of the business.

Resulting annual profit $112,000 +$12,000
Twelve strategic improvements

Twelve 1% improvements across different business drivers

Small gains in areas like pricing, costs, conversion, customer value, referrals, and reactivation.

Resulting annual profit $152,000 +$52,000

The difference comes from improving multiple parts of the business that build on one another, rather than relying on one large change in a single area.

Illustrative Illustrative example based on improvements across multiple business drivers. Actual results vary by business and strategy.

Why it works

Keep working your strengths. Staff your weaknesses.

Most owners are excellent at the work that built their business. Running a highly profitable business also calls for strengths in areas like business fundamentals, finance, messaging, systems, and strategy. You should not have to become an expert in every discipline yourself.

What you already bring

  • Industry expertise
  • Customer relationships
  • Craft and quality
  • Hard-won experience
  • Vision for the business

What SBS helps strengthen

  • Business fundamentals
  • Financial thinking
  • Messaging
  • Strategy and systems
  • Growth execution

SBS supplies or coordinates the expertise that may be missing today, so you stay focused on what you do best while the parts holding back profitability get stronger. That is how our clients and SBS find greater success together.

Three Simple Steps

Three steps from your numbers to a plan.

01

Find hidden profit

Start with a few numbers you already know. We discover the areas where profit is most likely sitting untapped.

02

Model the impact

See how conservative improvements across those areas could change your bottom line before you commit to anything.

03

Build a plan

Prioritize the strategies with the greatest potential and the least disruption, in the order that compounds best.

The assessment

Where could additional profit be hiding?

A short, private assessment that turns a few figures into an illustrative profit opportunity.

Illustrative preview
Your numbers 1 of 4

Start with your numbers

Rough figures are fine. Nothing you enter is saved or transmitted in this preview.

$
Total sales over the last 12 months. Enter your annual revenue.
%
Revenue remaining after direct costs such as materials, inventory, or direct labor. Enter a value from 0 to 100.
%
Profit remaining after all expenses. Use a minus sign if you're currently operating at a loss. Enter a value from -100 to 100.
+ How do I find these numbers?

Use your most recent profit and loss statement. Gross profit margin is gross profit divided by revenue. Net profit margin is net profit divided by revenue.

A few quick questions

Answer honestly. The gaps are usually where the opportunity is.

Here is an early look

Based on your answers and demonstration assumptions. Unlock the full preview below.

Estimated current profit
$0
Financial opportunities modeled
0
Illustrative modeled opportunity
$0

We identified a few areas that may deserve a closer look. Unlock your illustrative opportunity breakdown below.

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Illustrative preview

Here is where profit may already exist.

An illustrative estimate based on the numbers and answers you provided. Not a forecast, an audit, or a guarantee.

Annual revenue
$0
Estimated current profit
$0
Illustrative opportunity
$0
Illustrative potential profit
$0
Opportunity areas identified
Where the modeled range comes from
Modeled estimates by area, not guaranteed returns.
Combined modeled range$0
+ How this preview is calculated

This preview applies conservative demonstration percentages to the figures you entered. It is a simplified illustration, not the full SBS assessment.

Revenue-generating strategies are adjusted using your gross margin. Pricing improvements are treated separately because they flow more directly to profit. Operational capacity is identified but is not given a direct dollar value.

Final SBS formulas are still pending approval and will replace these demonstration assumptions before launch.

This assessment is an illustrative estimate for discussion only. It is based on general demonstration assumptions and the figures you entered, not an audit of your business, and is not a guarantee of results. A full assessment with Dave replaces these assumptions with your actual numbers.

A point of view

More revenue isn't always the answer.

A business can grow sales while quietly growing its expenses, complexity, workload, risk, and dependence on the owner. Bigger isn't the same as better.

The goal isn't simply a larger company. It's a stronger, more profitable one, where each improvement makes the business easier to run rather than harder.

The SBS Profit Map

12 places we look for hidden profit.

Hidden profit is rarely found in only one place. Explore the areas SBS examines across revenue, profitability, and operational capacity.

Dave Stephenson, Founder and Business Strategist
Dave Stephenson
Founder and Business Strategist
Meet Dave

The strategist behind the assessment.

Dave Stephenson, along with his team, helps business owners find the profit already inside their business, and keep more of what they build.

His approach starts from a simple observation. Most owners are told to chase more revenue, when the bigger opportunity is usually in the economics of the business they already have: pricing, costs, customer value, referrals, reactivation, and systems. Small, practical improvements that compound.

He works as a practical advisor rather than a motivational speaker. The assessment is where that starts, with a clear look at where profit opportunities actually exist and a plan to pursue them in the right order.

Book an Appointment with Dave →
Get started

Want to see where additional profit could be hiding?

Start with a few numbers and get an illustrative view of where profit may already exist, in about two minutes.